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施永青AM730

Where is the Love?

Most people in Hong Kong and its immediate region would know who 施永青is. He is perhaps the “top salesman” in the real estate industry being the boss of Centaline 中原地产. And this is his column on the morning paper AM730.

You can tell that he is a sharp observer of communication – reiterating the fact that communication is not just about the words and the content but everything about being congruent with the entire body. Being congruent means that what you are saying with your words, your voice, and your body are the same.

Obviously, according to Mr Shi, Hong Kong CE Donald Tsang didn’t do a better job at the recent “live” reform debate because his body language (which makes up more than 55% of his communication) did not communicate the same message as his words and voice.

Shi further analyzed that Tsang, with the background of a bureaucrat under the British system, most likely didn’t believe strongly in what he is doing [about the electoral reform package] but still has a job to do. How can he possibly convince the people if his own belief about the issue at hand is not on solid ground?

We have the innate ability to immediately sense such inconsistency in the people we communicate with. If we are unsure of our message, then it will be tough trying to “sell” the message to our audience. It seems like Donald Tsang needs to work on his presentation skills if he is to do better at selling and promoting his government’s reform package.

The same thing applies to your communication during your job interview. Are you using your whole body to communicate with the interviewer? Or are you hoping that your qualifications and words will convince them?

Data and information doesn’t sell. Emotion does. Just look at all the advertisements and media around you.

This is why it is vital to specifically pair features of products and services with benefits  that they provide. We much too often make decisions based on emotion and then justify the decisions using logic. Humans, after all, are not exactly very rational.

To do well in persuasion: Fall in love with what you do. And then, sell that love.

Remember this: People may not believe what you say, but they will believe what you do!

Simon Sinek: How great leaders inspire action